WHAT WE COLLECT & WHY 

There are different ways we gather information about you, when you shop with Watermelon Maternity:

When you register with us, we ask for information such as your name, e-mail address, delivery address, contact details and, if you place an order, your credit card details. We keep a record of this information. All this is necessary for us to recognise you as a registered customer and to fulfil the orders you place with us.
We keep a record of your purchases with us, this means we can send you the most relevant offers. It also means we can deal a lot quicker with any problems you may experience with your order.
We keep a record of any e-mail correspondence you send us. This helps us keep track any problems or concerns you've had with our products or services.
In order to maintain the highest standards of customer service and to help with the training of new staff, we record, and sometimes play back, incoming calls.

COOKIES

Cookies are small text files that web sites can send to your computer. A cookie can be thought of as an internet user's identification card, which tells a web site when the user has returned. Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's e-mail address etc. They only contain and transfer to the web site as much information as the users themselves have disclosed to that web site.

Cookies make the interaction between users and web sites faster and easier. Without cookies, it would be very difficult for a web site to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit. The Watermelon Maternity website uses cookies to allow customers to move from one part of the web site to another and to add items to the shopping basket without having to login repeatedly

The European Union Directive on Privacy and Electronic Communications (the "Directive"), which came into force on 31st July 2002, recognises that cookies are a "legitimate and useful tool" for many activities, including verifying the identity of web site users. The Directive makes it compulsory for web sites to inform users if cookies are being used (which is exactly what we are doing here!), and to provide some information on how cookies are used. You can find more information on this subject at www.aboutcookies.org. Lastly, the Directive places an obligation on web sites to make users aware that they can set their computers to reject cookies. You will find the instructions on how to do this at www.aboutcookies.org However, you should be aware that the Watermelon Maternity website (in common with most other shopping web sites) will not work without cookies.

HOW WE USE YOUR PERSONAL DATA

All the information we collect via our website or through correspondence with you is used to operate and improve the service we offer you. We are committed to using your personal information only for:

Dealing with orders and accounts for the supply of our goods and services.
Planning and managing Watermelon Maternity business activities, including analysing customers' shopping habits and preferences.
Research.
Providing you with information about the products and services we offer.
Letting you know about offers from other companies, but only with your permission.
Assessing your request for delivery of goods and services from us where we may make enquiries about you including searching your records held by organisations like Equifax and credit reference agencies. At all times where we use or disclose your information it will remain secure.

There are only three circumstances where we may share some of your data with others:

With agents (including credit reference agencies, credit card clearing agencies (Barclays Merchant Services, fraud prevention and detection agencies) that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we provide them with only the information they need to perform their function.
In the unlikely event that our business assets are ever sold to or purchased by another company. (Our data records are part of our business).
To outside research companies whom we may ask to contact you directly for your opinions on our products and services (in which case we provide them with only the information they need to perform their function).

HOW WE DO NOT USE YOUR PERSONAL DATA

We will never pass on your email address on to a 3rd party for marketing purposes.

We never pass on credit card details to anyone.

FURTHER INFORMATION 

If you have questions about your personal data or our privacy policy, please contact us at This email address is being protected from spam bots, you need Javascript enabled to view it  to see all the information we have about you, and to correct any inaccuracies, please write to:

Data Protection Officer
Watermelon Maternity Ltd.
38 Northgate
Newark-on-Trent
Nottinghamshire
NG24 1EZ

WEBSITE SECURITY

All Watermelon Maternity online purchases take place in a safe environment using the latest security technology to protect our customers.

We encrypt your credit card information to ensure your transactions with us are private and protected as they travel over the Internet. We accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology - this means you cannot inadvertently place an order through an unsecured connection. Most web browsers above version 3 support this security.

Your payment details are held in an encrypted format until we process your order.

This encryption makes it virtually impossible for unauthorised parties to read any information that you send us.

The encryption technique we use is the highest standard available for e-commerce and certified as secure by Comodo.

If you have questions regarding our credit card security policies, please call us on 01636 642806 or 0845 6520330.

If you are still not convinced about the safety of shopping online, but would like to enjoy Watermelon Maternity products, please call us on the number above and place your order over the phone. We are open 9.30am to 4.30pm – Tuesdays and Thursdays.